Juxtaposition: Timbuk2 Control and Chrome Salvage

I’ve heard about two new bike bags this week. Seeing them side-by-side, there’s an irony there somewhere, and I can’t put my finger on it.

Timbuk2 Control Laptop Case
Timbuk2 Control Laptop Case | Photo: Timbuk2

Timbuk2 has a new laptop case called the “Control” which is “TSA Compliant.”





What makes this bag TSA Compliant is that you can open it up and reveal your laptop computer to the satisfaction of the TSA agents, who otherwise would ask you to take the laptop out entirely.

So, if you buy a laptop case to comply with the TSA, exactly who is in control?

And Chrome has a line of bags called “The Salvage Series” because they are made from salvaged US Army tents.

Chrome Salvage Series
Chrome Salvage Series | Photo: Chrome
Chrome Salvage Tents
Salvaged Tents | Photo: Chrome

Like most Chrome products, it has that edgy look so popular with the kids these days. The one where you appear like a nonconformists by purchasing targeted mass-produced brands. Except this series isn’t mass produced; its a limited run.

When I see recycled Army canvas, I’m likely interpret the message as, Stick it to the man.

And I think that’s what makes this juxtaposition interesting.

Timbuk2’s laptop case says, Yes sir. Body scan? No problem. Thank you. Have a nice day.

And Chrome’s bag says, “Random screening” my ass! No, I didn’t remove my shoes, I came here barefoot.

And both of these bags say in unison, We know our target demographics cold.

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