Connecting with the great outdoors is essential to our humanity. We are cyclists who love the outdoors and are building a business to support others to do the same.
Our mission is to empower all Tucson cyclists and communities by making cycling and bikepacking more accessible. We do this through our Tucson bike shop which specializes in bikepack outfitting. Our ecommerce business serves to share what we do beyond Tucson and allows for more stability and sustainability in our niche focused bike shop.
We provide the specialty gear, knowledge and inspiration to thrive on your next adventure. There are so many ways to get your bikepacking groove on these days. We’re here to help you make choices amongst all the options.
We believe in the power of our collective bikepacking community. We see a common kinship among all bicycle travelers. Whether you are traveling on pavement, gravel roads or trails, traveling by bike is an experience with common threads. We seek to provide a venue to share these experiences and collectively improve our capabilities as bicycle travelers.
Founder – Josh Lipton
In 2001, Josh begin his career as a bicycle entrepreneur with the development of the CELLO bicycle case, a system for converting a BOB Trailer into a bicycle shipping case. This project evolved into BikeTrailerShop.com in 2006 which was an instant hit and lead to BikeBagShop.com and BikeKidShop.com. In 2013 Josh moved this thriving business to Tucson.
In 2017 an outdated ecommerce platform had lead to an inability to adapt to the changing ecommerce and bicycle markets. Over the course of 2018 and 2019 Josh worked to correct this by pivoting the business into Campfire Cycling.
Josh grew up in Flagstaff, AZ getting into cycling at an early age, racing mountain bikes. Cycling has been a big part of his life ever since, driving ideas for business and bicycle advocacy. Now with two young kids, Josh doesn’t get out on as many bicycling adventures as he’d like. That said, Josh recently managed to get his whole family out on our first bicycle camping adventure.
Bike Shop Manager – Toby Smith
Toby is an alchemist of bike love, a wizard of cycling culture and a prophet of adventuring by bicycle. We’re so stoked to have him plying his trade managing our bike shop, building up new bicycles, servicing old ones and fine tuning our showroom in anticipation of the return of cool weather and a functional Toole street in front of our building.
Toby has been living the bike shop life since 2004, getting started at the Sports Basement in San Fransisco before relocating to Ventura. In 2010, Toby co-founded the Ventura Bike Hub an amazing community bike shop. Toby helped build this organization into a thriving and integral part of Ventura’s cycling community and it was a tough and sad parting of ways for him and his partner Benicia to move on to Tucson. But it is also a testament of what they built that they can move along and pass their leadership on to the next generation of HUB leaders.
Beyond bicycle wrenching and riding, Toby’s interests include surfing, restoring old cars and traveling with his family.
Ecommerce Manager – Jennylyn Dela Cruz
Jennylyn is passionate about seeking social change through cycling advocacy and she has a knack for business management. Her skills and passions have come together brilliantly in her role as Campfire’s Ecommerce Manager. And as an addendum to her role, Jennylyn has taken on our community outreach agenda, most prolifically by applying for a community grant with QBP and now leading the way with our effort to develop a Bikepacking Gear Library.
Beyond bicycles Jennylyn is a lover of outdoor adventuring, hiking and camping. Jennylyn takes care of horses, rides motorcycles and has a wonderful family of dogs at home to snuggle with.
Jennylyn earned her degree in anthropology from the UofA in Tucson. Jennylyn helped grow and expand Public Bicycles in San Francisco before relocating back to Tucson where she helped the startup Pivot Produce get launched as well as working with BICAS Tucson’s cycling community non-profit.
Mechanic/Shipper/Photographer – Jacob Wilkinson
Wearing many hats here at Campfire, Jake has found great alignment for his many skills and interests working with us. Jake grew up in the Tucson area enjoying many of the outdoor adventuring opportunities from running to climbing. But more recently Jake has gone all in into the world of cycling and bikepacking.
We gladly yanked Jake away from REI where he had gotten himself established as a bicycle mechanic. Since joining us, Jake’s been helping out Toby in the shop, Jennylyn in the warehouse and Josh with photography for the marketing.
Another great bikepacking business skill that Jake brings to the table is bike bag sewing. Jake’s builds great bags under his brand Good Dog Packs.