Energizer LED Safety Flasher – Coming soon to your supermarket checkout lane

Speaking of beating the heat, I received a couple of these Energizer LED Safety Flasher lights.

Energizer LED Safety FlasherWhat does this have to do with beating the heat? The Energizer Bunny himself said:

According to an Oct. 2010 survey by Impulse Research Group, 64 percent of those who run, bike or hike while the sun is down prefer doing so specifically because they are trying to beat the heat.

(Actually I was told this by a marketing guy working on behalf of Energizer.)

I tried to find more about Impulse Research Group. I couldn’t find their own Web site, but from what I did find, they’re a market research company, and they apparently specialize in helping brands drive more impulsive decisions by consumers.

If you’re the kind of person who believes you can never have too many cheap blinky lights clipped to every available spot on your bike and body, then this is your kind of thing.

I can imagine these things in the near future hanging on hooks in the checkout lanes at grocery stores, next to the gum, gift cards, and batteries.

Yes, I’ll buy you a candy bar if you just quit whining. Oh look! Something that will keep my children safe–if it doesn’t embarrass them to death.

They’re small enough to work as clip-on earrings. Yes, I tried this. No, I did not get a photo.

I did, however, get this photo of potential cycling application for the light:

Energizer LED Safety Flasher

These blink 80 times per minute, are water resistant, and the batteries supposedly last for 50 hours.

When you see one hanging on a hook, expect it to cost about $5.99.

I threw one in my desk drawer to keep my paper clips safe. On Thursday, I’ll see if it’s still flashing.

50 Hours4/21/11 Update: The Flasher has been flashing nonstop for more than 50 hours.

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