Nissan exec: "Car culture is fading"

Here’s an interesting article from CNN. Thomas Lane is in charge of strategy and product planning for Nissan Motors in Japan. While car ads continue to push the idea that driving is pure pleasure that’s often done on open roads in pristine wilderness, commuters around the world and in America are finding that car ownership is expensive, time consuming and not much fun.

Lane points to global trends that discourage automobile use: congestion pricing in city centers and young people who’d rather spend their money on electronic gadgets rather than car stuff, with many people switching to mass transit for everyday transportation and rentals or car sharing for longer trips.

Read more at CNN Money. Props to Bike Portland, where there’s more commentary on this trend.

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