Is "Share the Road" sending the right message?

UrbanVelo.org:

Share the Road Sign[Across the country] this is the signage of choice to alert drivers of cyclists on our roadways. This is a standard sign, approved in the Manual on Uniform Traffic Control Devices. It seems innocuous, even like a good idea. But what does this sign really say? What does it mean to people who see it? Is the phrase “Share the Road” suitable for use in materials produced by bicycling advocates?

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