Betting high with Civia Cycles

Quality Bicycle Supplies (who also owns Salsa, Surly and Dimension/Problem Solvers) showed off their new brand today. Civia Cycles are incredibly high end commuter bikes spec’d and priced higher than anything else I’ve seen on the market.They are launching with four builds available of the Hyland… Rohloff, Alfine, Derailer and Singlespeed.Each Hyland comes with proprietary aluminum fenders painted to match frame, proprietary carbon fork, front and rear post-mount disc brake tabs, chainguard, proprietary rear rack and proprietary sliding dropouts.The specs that are common on each build are:Frame Civia HylandFork Civia CarbonHeadset Cane Creek S-8Crank Shimano AlfineChain ShimanoBrakeset Shimano Alfine Hydraulic DiscSeatpost Thomson EliteSaddle Selle Italia C2Stem Thomson X2 (31.8)Handlebar Salsa Pro Moto 17 degree bend (31.8)Grips ODI Rogue Lock-onTires Panaracer T-serv 700×28, with reflective sidewallFenders Civia Aluminum FendersRear Rack Civia Aluminum RackChainguard Civia Aluminum ChainguardHeadlight Shimano LP R600 Generator PoweredAnd here are the parts that are different for each build and the tentative pricing:Rholoff Build: $3100Shifter Rohloff twist-shiftWheel (Rear) Rohloff Speedhub, 14 speed, DT Swiss x470 disc specific rimWheel (Front) Schmidt SON Dynamo, DT Swiss x470 disc specific rimSliding Dropouts Rohloff specificAlfine Build: $2200Shifter Shimano Alfine Rapid-FireWheel (Rear) Shimano Alfine Internal 8-speed, DT Swiss x470 disc specific rimWheel (Front) Shimano Alfine Dynamo, DT Swiss x470 disc specific rimSliding Dropouts Alfine/Singlespeed specificDerailer Build: $2200Shifter Shimano XT Rapid-FireWheel (Rear) Shimano XT Hub, DT Swiss x470 disc specific rimSliding Dropouts Derailleur specificSinglespeed Build: $1900Shifters n/aWheel (Rear) Surly New Hub, DT Swiss x470 disc specific rimThere is no doubt whatsoever that these bikes are worth the price being asked, however I think it’s a huge gamble to market a $3100 bike in the United States market.It will be incredibly interesting to see how/if they sell.Do you think there’s a market for this kind of bike in the US?Civia CyclesCivia CyclesCivia CyclesCivia CyclesCivia CyclesCivia CyclesCivia CyclesCivia CyclesCivia CyclesCivia CyclesCivia CyclesCivia CyclesCivia Cycles

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